About us

For Those In Search Of The Extraordinary...

NEW TAKE FIVE is urban and extraordinary, a fashion & concept store of a new generation. Since 1985, the boutique in the heart of the old town of Lienz has been a must-visit address for fans of major fashion labels and hard-to-find products. Founded by Brigitte and Georg Profer, the company has developed from a supplier of iconic sportswear to a respected luxury multi-brand store, which is still run by the family with unwavering passion. Together with their son David and an ambitious team, Brigitte and Georg have managed to create an exclusive shopping experience that is known far beyond the borders of Lienz.

The ambience is as exclusive as the unique selection of internationally coveted designer collections and lifestyle products that are presented here on a simple yet atmospheric stage.

Designer brands such as Acne Studios, Jacquemus, Isabel Marant, JW Anderson, Khaite, Max Mara, Ulla Johnson, Loulou Studio, Toteme and many more meet here in an incomparable mix with trending luxury brands such as Moncler, Stone Island, AMI Paris, Canada Goose, Represent, Herno, Jacob Cohen as well as shoes from Golden Goose, Veja, Giaborghini, Autry, Moon Boot, Axel Arigato and more.

The cult skincare range from Aesop, perfumes from Escentric Molecules, handmade scented candles from Cire Trudon, jewelry from Tilly Sveaas, sunglasses from Illesteva, as well as swimwear / beachwear from Marysia, Hunza G or Orlebar Brown round off the individual retail concept.

NEW TAKE FIVE not only stands for high-quality fashion, but also for a first-class shopping experience. With service ranging from personal advice to champagne and more, every visit is a memorable experience. The online store team also takes plenty of time around the clock to meet the individual needs of all customers at all times.

"The Mission? To inspire. To offer something special to every customer. To create a unique shopping experience with an incomparable service. A respite from the world of fast-fashion and a heartwarming space where clients can spend time and relax."